Let’s start with a fact:

“77% believe that comprehensive competition knowledge is essential if they want to outperform their competitors.”. You can’t win a war without accurate Data about your competitors and their strategies, so spying on them will earn you time and boost your profits. We will review two of the best SEO tools in the market and see what they offer at your disposal to defeat your rivals quickly and on a budget.

SEMrush vs. SimilarWeb: Which SEO Tool is Better and Worth?

Let’s compare SEMrush and SimilarWeb in detail to explore features and which SEO tool offers the most accurate keyword research and better spy on competitors.

1.Data Collection Methods


SEMrush datasets are generated using aggregated data collected from third-party providers and analyzed using advanced algorithms.
Over the last decade, SEMrush has released a collection of options that disclose information on rivals’ SERPs and what they’re up to in terms of online advertising, public relations, digital marketing, social networking sites, and extensive information on their website visitors. For each marketing area, such as SEM, AdWords, marketing, and online advertising, SEMrush leverages the most appropriate datasets.


If you want to gather extensive online data, you’ll need to begin with a good web crawler. SimilarWeb undoubtedly has just one, which regularly examines domain name pages and web pages in great detail. SimilarWeb uses its web crawlers and user panels as datasets to provide significant input. However, it’s explicitly intended for vital competitive estimations, so anticipate a large sampling error.

Who’s The Winner of Data Collection

SEMrush wins. Regrettably, SimilarWeb and SEMrush do not access all online browsing data, and you can count on them to give the most up-to-date information based on the most popular keywords and visitor trends. SEMrush, on the other hand, is based on datasets that include over 7.7 billion keywords from all around the world. Therefore, SEMrush wins this round.

2.Keyword Research


The natural search and keyword research features of SEMrush are among the finest on the market. The main goal here is to assist you in identifying the most crucial keywords for your business. All keywords are assessed for the best potential outcomes regarding the relative user numbers, CPC, competition strength, and total exposure. You’ll also learn about other web pages that have thrived naturally using the keywords you’ve chosen.

A unique tool called “Keyword Magic Tool” from SEMrush is closely linked to this function. It goes beyond simple targeted keywords to concentrate on the true subtleties that ultimately distinguish near rivals. It assists users in evaluating overall keyword difficulty and determining all ranking criteria activated by phrases and grouping key phrases by topic. More significantly, you’ll see the most popular queries, including your term.

SEMrush isn’t content to stop there. Such observations would be the initial step in your advertising plan, followed by incorporating the most potential phrases into your website. SEMrush also includes a site audit tool to round out the package. The site audit tool offers what its name indicates. It thoroughly scans your whole site to identify any potential keyword and other SEO errors. It may detect hundreds of unfavorable problems that may be dragging your ranking down.

SEMrush’s PPC Keyword tool is all things aside, the greatest SEO PPC tool. It’s crucial not only for selecting the most efficient PPC terms but also for addressing any issues. As a result, consider it a PPC keyword auditing instrument for all your needs. To conclude, SEMrush is the best SEO keyword research tool in the market for accurate keywords DATA that’s will help you in your growth strategies. You can also check out the fantastic score of Semrush users reviews on TrustPilot; the most trusted reviews platform online.

Semrush reviews on TrustPilot


For a start, SimilarWeb’s Keyword Research feature aims to assist customers in identifying keywords for use in their Backlinks, PPC, and material initiatives. This keyword research tool also keeps an eye on the growth of different terms and their associated visitor allocation. The full report is helpful in identifying sites that appear to be dropping or increasing traffic from a certain keyword or phrase.

The keyword Analyzer is also the most important source of information about the businesses that keep receiving the most visitors from each term. The Keyword Analysis tool may be accessed from the dashboard’s primary toolbar. Following the entry and scan of a certain keyword, the program enables you to choose the relevant time range and the ranking nation.

Winner of Keyword Research

SEMrush wins. Both SimilarWeb and SEMrush offer valuable data on both sponsored and organic searches. It’s admirable that SimilarWeb goes out of its way to recommend good landing sites for your searches. SEMrush attempts to strengthen things further with its site assessment instrument, Keyword Magic Tool, and PPC Keyword Method, even though they compete effectively in targeted keywords.

3.Competitor Analysis & Spying


SEMrush gives you a birds-eye perspective of your online presence. In most cases, you will be familiar with all of your niche’s rivals. There are exceptions, such as entering new markets, wooing a customer from a different sector, or evaluating business opportunities. You’ll need to quickly obtain a bird’s eye perspective of the marketplace for all of them. This is something that SEMrush’s fresh new feature can assist you with right away.

Market Explorer provides information on the industry’s leading names, seasonal patterns, and in-market audience demographics and preferences. With Traffic Analytics, you can select up to five rivals and compare the performance indicators of their websites. This will enable you to compare the dominant websites and see what they are doing that you can do to enhance your website.

Semrush vs SimilarWeb

SEMrush’s extra traffic analytics feature is closely connected to all of this, which allows you to learn more about your competitors’ efforts. You may use it to learn everything you need to know about different consumers, including their geography.

Aside from that, you’ll be able to monitor and determine the quality of your rivals’ SEO, link-building, and search efforts. SEMrush also shows you how much your rivals are investing in advertising. This includes data on the top paid search competitors and their crucial keywords, strategy architecture, and total PPC activity.


SimilarWeb’s basic new algorithm will do some investigating for you, and the software will then produce domain names comparable to your online company. You might be able to identify a few prominent rivals who have slipped under your notice as a result of this approach. It is essential to be aware of your competition, and the following stage, knowing about them, is much more crucial.

SimilarWeb is a comparison tool that contrasts your website to any competing website in terms of traffic per visit, conversion rates, duration spent on site, and total visitors. You’ll be able to see how your website compares to its rivals this way, and it functions as a type of attractiveness metric.

You’ll have to enhance your relative position after that. SimilarWeb delivers organic and inorganic research online for every page to assist you. You’ll also get access to statistics on less-well-known organic search terms that aren’t typically available in Google Analytics. The algorithm then produces emerging phrases that your rivals have surfed to learn more about the topics. After that, you’ll be able to trace the subsequent quantity of traffic produced, as well as any search advertising related to the relevant terms.

Winner of Analysis & Spy on Competitors

SimilarWeb wins. In terms of the in-depth website and activity analysis, SimilarWeb outperforms SEMrush. It allows you to learn more about your rivals’ pages and the browsing activities of their visitors. SEMrush substitutes for this by showing your competitors’ ad expenditure and social media advertising tactics.

4.Social Media Analysis


SEMrush is a social media analytic powerhouse. To begin with, it gives data on the number of visitors produced by different social media platforms. But it’s nothing next to the Social Media Monitor, the app’s main feature.

This tool isn’t simply for tracking your digital marketing campaigns, and it’s also interesting in the social media accounts of your rivals. As a result, you’ll be able to identify what they do on social networking sites, what kind of material they publish, how often they publish, and how successful their communication strategies are at the moment. In a nutshell, all you need to know is to improve your whole social media strategy.


SimilarWeb isn’t your go-to tool for analyzing social networking sites in depth. In terms of social networking, traffic analysis is the most advanced feature. One of the communication channels you’ll monitor through the Website Analysis page is social. It reveals information about the volume of social engagement delivered to a specific site over a given period.

The document shows the overall number of visitors from social media platforms, the originating social media pages, and their audience percentage. This isn’t as awful as it sounds, and it isn’t as complete as many people would want. There’s more to social networking sites than meets the eye.

Winner of Social Media Analysis

SEMrush wins. In terms of social media analytics, SEMrush comes out on top. SEMrush dives further into the social media channels to reveal vital data for shaping your social tactics, whereas SimilarWeb looks at the traffic produced by social platforms. You’ll be able to make sense of your competitors’ social media activity, as well as their material, publishing frequency, and established interaction industry standards.

Why Should You Choose SEMrush?

SimilarWeb and SEMrush are serious about their work and provide fantastic alternatives to spy on your online competitors. Their feature-set is rather impressive. Ultimately, they both do competition analysis and then offer detailed information on SEO, PPC, traffic volume, and conversion rates. They also provide site analysis opportunities to build and monitor organic and inorganic terms, advertising, and KPIs for multiple traffic sources to strengthen your marketing advantage further. Another reason is that SimilarWeb has a low rating from users compared to Semrush.

SimilarWeb reviews score on Trustpilot

SEMrush, on the other hand, uses its auditing technology to delve further into site examination. It identifies significant SEO issues and recommends potential remedies based on ranking factors and tried-and-true industry standards. SEMrush also uses powerful databases with billions of keywords covering different sectors, industries, and more.

Due to its additional site evaluation framework, Keyword Magic Tool, and PPC Keyword Tool, SEMrush outperforms SimilarWeb in keyword research. It also offers a more in-depth site examination using its auditing function, which detects significant SEO issues and proposes potential solutions. Our team posted a guide about SEO costs for small businesses to avoid extra charges and know how to hire the right SEO advisors to boost your traffic from search engines.